What's in Our Chews — and What's Not
We would rather show you the label than hide behind marketing. Here is exactly what goes into every soft chew — real active ingredients, real amounts, straight from our product facts — plus what we leave out. Hover or tap any ingredient to see what it does, or slide open the full facts panel.
Allergy & Itch Soft Chews
Active ingredients per 2 soft chews (6 g) — built to calm itching from the inside.
250 mg
Postbiotic
Supports gut balance and immune function — where much of allergy comfort begins.
150 mg
Arabinogalactan (acacia)
A prebiotic fiber that feeds the healthy gut bacteria behind a balanced immune response.
100 mg
Ashwagandha Root
An adaptogen that supports a calm, balanced stress response.
100 mg
Colostrum (bovine)
Rich in natural immune factors that support a healthy immune response.
100 mg
Turmeric Root
Supports a healthy, balanced inflammatory response.
75 mg
Quercetin
A plant flavonoid often called “nature’s antihistamine” for its role in histamine balance.
25 mg
Pancrelipase
Digestive enzymes that support nutrient breakdown and absorption.
0.15 BCFU
Probiotics (L. casei & L. fermentum)
Live strains that support a healthy gut microbiome.
Allergy & Itch — Product Facts
| Ingredient | Amount |
|---|---|
| Postbiotic | 250 mg |
| Arabinogalactan (from acacia gum) | 150 mg |
| Ashwagandha Root Extract | 100 mg |
| Colostrum (bovine) | 100 mg |
| Turmeric Root Powder | 100 mg |
| Quercetin | 75 mg |
| Pancrelipase | 25 mg |
| Lactobacillus casei | 0.15 BCFU |
| Lactobacillus fermentum | 0.15 BCFU |
Inactive ingredients: Apple Pectin Powder, Beef Liver Powder, Brewers Dried Yeast, Flaxseed Oil, Glycerin, Microcrystalline Cellulose, Mixed Tocopherols (natural preservative), Natural Flavor, Organic Sweet Potato Root Powder, Salt, Sorbic Acid, Soy Lecithin, Water.
Directions: 1 soft chew per 25 lbs body weight daily (under 25 lbs: 1 · 25–50 lbs: 1–2 · over 50 lbs: 2–3). Approx. 60 chews, 180 g.
Hip & Joint Soft Chews
Active ingredients per 2 soft chews (6 g) — the building blocks of comfortable movement.
250 mg
Glucosamine HCl
A core building block of cartilage that supports joint cushioning. (From shellfish.)
250 mg
MSM
A natural sulfur source that supports everyday comfort and connective tissue.
100 mg
Boswellia Serrata
A botanical traditionally used to support comfortable, easy movement.
100 mg
Devil’s Claw Root
A botanical that supports joint comfort.
100 mg
Turmeric Root
Supports a healthy, balanced inflammatory response.
90 mg
Chondroitin Sulfate
Helps cartilage stay resilient and supports healthy joint lubrication. (Porcine.)
50 mg
Balanced Kollagen® (I, II, V, X)
Structural collagen for joints, connective tissue, and more.
50 mg
Avian Collagen Type II
Targets joint cartilage specifically.
50 mg
Egg Shell Membrane
A natural source of collagen and elastin for joint comfort.
Hip & Joint — Product Facts
| Ingredient | Amount |
|---|---|
| Glucosamine HCl (shellfish) | 250 mg |
| Methylsulfonylmethane (MSM) | 250 mg |
| Boswellia Serrata Gum Extract | 100 mg |
| Devil’s Claw Root Extract | 100 mg |
| Turmeric Root Powder | 100 mg |
| Chondroitin Sulfate (porcine) | 90 mg |
| Balanced Kollagen® (Collagen blend I, II, V, X) | 50 mg |
| Kollagen Type 2® (Avian Collagen Type II) | 50 mg |
| Egg Shell Membrane | 50 mg |
Inactive ingredients: Apple Pectin Powder, Arabinogalactan Acacia Gum, Beef Liver Powder, Brewers Dried Yeast, Flaxseed Oil, Glycerin, Microcrystalline Cellulose, Mixed Tocopherols, Natural Flavor, Organic Sweet Potato Root Powder, Salt, Sorbic Acid, Soy Lecithin, Water.
Directions: 1 soft chew per 25 lbs body weight daily. Approx. 60 chews, 180 g.
Skin & Coat Soft Chews
Guaranteed analysis per 2 soft chews (6 g) — omega-rich support for a softer coat and less shedding.
5% min
Omega-3 Fatty Acids
The headline nutrient for a soft coat, less shedding, and calmer skin. (From fish oil & flaxseed.)
1.25% min
EPA
A key omega-3 that supports the skin barrier and a healthy inflammatory response.
0.8% min
DHA
An omega-3 that supports skin, coat, and overall wellness.
0.2 mg
Biotin
Supports healthy skin and a glossy, resilient coat.
1100 IU
Vitamin A
Supports healthy skin-cell turnover.
50 IU
Vitamin D3
Supports skin and immune health.
Skin & Coat — Product Facts
| Analysis | Amount |
|---|---|
| Crude Protein (min.) | 20% |
| Crude Fat (min.) | 16% |
| Crude Fiber (max.) | 10% |
| Moisture (max.) | 10% |
| Omega-3 Fatty Acid (min.) | 5% |
| EPA (min.) | 1.25% |
| DHA (min.) | 0.8% |
| Vitamin A (min.) | 1100 IU |
| Vitamin D3 (min.) | 50 IU |
| Biotin (min.) | 0.2 mg |
Ingredients: Brewers Dried Yeast, Glycerin, Soy Lecithin, Water, Organic Sweet Potato Root Powder, Beef Liver Powder, Flaxseed Oil, Fish Oil, Gum Arabic, Microcrystalline Cellulose, Salt, Gelatin and Egg Product, Natural Flavor, Apple Pectin Powder, Biotin, Sorbic Acid, Mixed Tocopherols (natural preservative), Vitamin A Palmitate, Cholecalciferol (source of Vitamin D3).
Directions: 1 soft chew per 25 lbs body weight daily. Approx. 60 chews, 180 g. Intended for intermittent or supplemental feeding.
What’s not in them
- No mystery fillers added just to bulk up the chew
- No ingredients we can’t explain the reason for — every inactive ingredient has a job (binding, freshness, or flavor)
- Nothing we wouldn’t give Normie every day
Supplements support everyday wellness and aren’t a substitute for veterinary care. Check with your vet before starting any supplement. Amounts shown are from our current product labels.